TikTok 
for Business

As the editorial lead on TikTok for Business’ new European website, I edited the entire platform prior to launch to ensure it addressed the needs of its B2B audience, while reflecting the disruptive nature of the TikTok brand.

 

• I oversaw the creation of content for the site, making sure all copy effectively communicated the brand’s USPs, offering and vision.

• I worked closely with UX designers, graphic designers and the client to meet a tight launch deadline of ten weeks.

• I wrote, edited and sub-edited resource articles to help advertisers understand and embrace the unique capabilities of TikTok for Business.​