Tommy Jeans

While Tommy Hilfiger had 13 million Instagram followers, the streetwear label Tommy Jeans lacked a social identity of its own. I worked alongside a small team of strategists, designers and editors to set Tommy Jeans apart.

 

• I wrote copy in the Tommy Jeans TOV to reflect its target audience’s knowledge of and love for street culture, helping to build Tommy Jeans’ credibility within that community. 

• In just six weeks, the @TommyJeans Instagram following grew from zero to 130,000.​